My role was to design the out-of-home billboards, showcasing real customers and the confidence they found through clear skin. Using a mix of striking, non-retouched photography and typography, we put them front and centre — allowing their skin results to speak for themselves. Alongside this, I also created paid ad variations to extend the campaign’s reach across digital platforms.

It was a campaign rooted in authenticity and positivity — a reminder that real stories resonate most when you let people’s natural confidence take the spotlight.