Silhouette Sale

How does a luxury brand advertise for a holiday with a traditionally less-than-luxurious feeling? This was the question we asked ourselves when they wanted a campaign to launch their Black Friday sale. We developed one that cut through the noise in an elegant way – a campaign that demonstrated what you get when you invest in one of their products: an iconic silhouette, paired with mysterious, James Bond–esque design.

The result was a campaign built around the cut of Private White V.C. pieces – a celebration of form, quality, and timeless design. I explored several creative routes and iterated them across website visuals, paid ads, and email assets, ensuring a seamless, cohesive look across every touchpoint.

It was a reminder that even in a fast-paced sales period, good design doesn’t need to shout – it can cut through with quiet confidence.