Brand Development

At The Growth Foundation, in between client projects, I did a lot of internal work refining the business' own look and feel. This was developed over time through miscellaneous small projects such as internal newsletters, brandin the business' podcast 'The right way to grow', social assets, website elevation and creating posters for the office.

What came to be was a clear and recognisable brand aesthetic, built through a limited colour palette, clean editorial design, and simple, striking illustrations that clearly articulate their meaning. A visual style that reflects the business’s core values and demonstrates that they are trustworthy experts in their field. Never too much or too little, always just enough.