The Lowry Collection

Private White V.C. is a premium heritage menswear brand based in Manchester – the last remaining garment factory in the world’s first industrial city. In 2024, they launched a special collection in collaboration with The Lowry, drawing inspiration from the distinctive clothing and character-filled poses found in L.S. Lowry’s paintings.

My role was to design the visual identity and campaign assets for the launch – from paid ads and website visuals to a custom campaign lockup that tied everything together. The result was a campaign rich in cultural texture, pairing iconic British artistry with beautifully crafted menswear and unique product photography.

A proud D&AD Wooden Pencil winner, this project was both challenging and deeply rewarding – a perfect meeting of design, heritage, and storytelling.